* Instant tire manufacturer rebates are available when you purchase four (4) identical eligible tires at participating Chevrolet, Buick, GMC and Cadillac dealers in Canada. Instant rebates available: $120 on Bridgestone winter tires, $90 on Firestone winter tires, $80 on Continental winter tires (including SecureContact AW), $70 on Michelin tires, $70 on Pirelli tires, $60 on Hankook winter tires, $50 on BFGoodrich tires, and $40 on General winter tires (including AltiMAX 365 AW). Offer is valid from September 1, 2025 to December 31, 2025. This offer is non-transferable and may not be combined with other offers. Installation and balancing are extra. Limit of 1 instant tire manufacturer rebate per VIN. Conditions and limitations apply. Offer may not apply to tires on all GM models; see participating dealers for details. No rain checks available. This offer may be changed, cancelled or extended at any time without notice. 1 TIRE 30-DAY PRICE MATCH GUARANTEE: Your local dealer will match the competition's prices. If you purchase one of the aftermarket tire brands listed below and later find a competitive price on a qualifying brand within 30 days of the purchase, we’ll refund the difference. Tire Brands: BFGOODRICH, BRIDGESTONE®, CONTINENTAL, FIRESTONE®, GENERAL, GOODYEAR®, HANKOOK, KELLY, MICHELIN, PIRELLI, UNIROYAL, KUMHO. The price match applies to the brands listed above. Competitive Prices: The competitive price you find must be in a valid ad, written estimate or Internet quote for identical, new tires. The tires must be an exact match in brand, tire line, size, load rating and speed rating to be eligible for the price match guarantee. All competitive quotes (including internet quotes) must come from a local competing tire retailer and installer (with a physical location within 100km of your participating GM retailer). The competitive price must be valid within 30 days of your purchase of any of the tire brands listed above. Service and Installation: The price match guarantee is only valid on the tire price and does not include installation/labour. Offer available to retail customers only at participating Canadian Chevrolet, Buick, GMC and Cadillac dealers. Offer valid from January 1, 2025 to December 31, 2025. GM Canada reserves the right to cancel, modify or amend the offer without notice. Conditions and limitations apply. May not be combined with other offers and programs.
* $150 instant rebate on the purchase of a set (4 tires) of Bridgestone Blizzak winter tires when you purchase, finance or lease an eligible 2023-2026 GM vehicle between January 3, 2025 to December 31, 2025. New retail vehicles only; purchase, finance or lease of used, certified pre-owned or fleet vehicles not eligible for offer. Eligible tires must be purchased at time of delivery of vehicle. Rebate is non-stackable with other Bridgestone consumer offers. Rebate applied before applicable taxes. Offer is subject to tire availability. No rain checks available. This offer may be changed, cancelled or extended at any time without notice. Conditions apply. See participating dealer for details. 1 TIRE 30-DAY PRICE MATCH GUARANTEE: Your local dealer will match the competition's prices. If you purchase one of the aftermarket tire brands listed below and later find a better price on a qualifying brand within 30 days of the purchase, we’ll refund the difference. Tire Brands BFGOODRICH, BRIDGESTONE, CONTINENTAL, DUNLOP, FIRESTONE, GENERAL, GOODYEAR, HANKOOK, KELLY, MICHELIN, PIRELLI, UNIROYAL, KUMHO. The price match applies to the brands listed above. Competitive Prices: The competitive price you find must be in a valid ad, written estimate or Internet quote for identical, new tires. The tires must be an exact match in brand, tire line, size, load rating and speed rating to be eligible for the price match guarantee. All competitive quotes (including internet quotes) must come from a local competing tire retailer and installer (with a physical location within 100km of your participating GM retailer). The competitive price must be valid within 30 days of your purchase of any of the tire brands listed above. Service and Installation: The price match guarantee is only valid on the tire price and does not include installation/labour. Offer available to retail customers only at participating Canadian Chevrolet, Buick, GMC and Cadillac dealers. Offer valid from January 1, 2025 to December 31, 2025. GM Canada reserves the right to cancel, modify or amend the offer without notice. Conditions and limitations apply. May not be combined with other offers and programs.
WELCOME TO GM PREFERRED PRICING
Your company’s relationship with Chevrolet, Buick, GMC and Cadillac may get you access to the Preferred Pricing program. That means you could get Preferred Pricing on the purchase, lease or finance of eligible new Chevrolet, Buick, GMC or Cadillac vehicles! This website is where you’ll find everything you need to take advantage of this work perk. Get your code, then hit the road.
2025 CHEVROLET EQUINOX EV
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2025 BUICK ENVISTA
Crossover to new possibilities
2025 GMC TERRAIN
The Next Generation Terrain arrives powered by Professional Grade capability and performance so you can conquer more confidently.
2025 CADILLAC OPTIQ
The 2025 Cadillac OPTIQ is an all-electric compact luxury SUV that combines advanced technology with Cadillac's signature elegance.
FREQUENTLY ASKED QUESTIONS
Purchase Information
How many vehicles am I able to purchase?
You may purchase, finance or lease up to two (2) new vehicles per calendar year.
Can I combine Preferred Pricing with other current offers?
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can combine Preferred Pricing with the Mobility Program. Visit your dealer for details on current offers, or find current offers on gm.ca.
Participant & Vehicle Eligibility
Who is eligible for Preferred Pricing?
Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.
Which vehicles are eligible?
Almost every new Chevrolet, Buick, GMC or Cadillac car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.
Please contact the Customer Care Centre (1-800-263-3777) or your dealer for the list of models/trims that are excluded from Preferred Pricing.
Are my family members eligible for Preferred Pricing?
The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.
How long do I have to keep the vehicle to be eligible for Preferred Pricing?
You must keep your vehicle for at least six months and 12,000 km.
I recently bought a new Chevrolet, Buick, GMC or Cadillac vehicle. Can I still apply for Preferred Pricing?
No. Previous purchases are not eligible.
Dealer Information
Can I receive Preferred Pricing from any Chevrolet, Buick, GMC or Cadillac dealer?
This program is available only at participating Chevrolet, Buick, GMC or Cadillac dealers, so when you contact your local dealer, let them know you'd like to take advantage of Preferred Pricing.
Can I order a vehicle, rather than choosing one from my dealer's inventory?
Yes, you can receive Preferred Pricing when you order through a participating dealer.
What do I have to show my dealer to get Preferred Pricing?
To use Preferred Pricing, you will need to provide a valid authorization code from gmpreferredpricing.ca, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.
Additional Options & Financing
Are dealer-installed options covered by Preferred Pricing?
No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.
Can I use a trade-in with this program?
Yes. Please speak to your local participating dealer for more information about trade-ins.
What are my purchasing options?
You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.